Sunday, December 16, 2012

Final Analytical Memo


After reviewing all of the prospective businesses, the companies that I would invest in would be Natalie’s website on Student Debt, Alex’s on Caribbean baseball and the Apartment-Mom.com site. I think the reason these ideas would be successful is because there is a hole in the market for them. I really liked that Natalie took her own experiences of student debt and realized that every college student is in the same boat as her. Being able to go to her site to find where the best financial aid is and making the financial statistics an “easy-read” guide in a way would be extremely helpful to students who have no idea what to expect in the long-run. Another idea that was extremely creative was the Caribbean baseball. Although I am not a huge sports fan, I thought the idea was interesting when it came to following teams outside of the U.S. and giving the public some different info to follow during the off-season. I think that by following a different nation and culture would be really interesting. Finally, Apartment-Mom.com seemed to be beneficial to those college freshmen that have entered the “real world” on their own and may be in need of some assistance. Providing recipes I thought was a very good idea, especially for the guys, along with any other useful info that could help a college freshman survive their first academic year. I think this site would gain a lot of hits as long as it served to what college tips were needed. The only thing I would be hesitant on is the title. As other investors spoke to this, there may be some backlash from feminists who don’t want to be seen as the “mom” that is responsible for all the cooking and cleaning etc.  All three of these sites provide info that is unavailable on any other platform and I think would be the most successful when it comes to building an entrepreneurial empire. 

Tuesday, December 4, 2012