Commercials and Public Broadcast

I found it really interesting how the at one point in time a sponsor was only allowed abut 5 seconds to disclose they supported the current show on television and how quickly that jumped to having 5 seconds to 20 seconds to not only support the program but to sell themselves. For instance when we talked about Coca-Cola in class and when they went from supporting the show as a sponsor to then selling their new latest and greatest flavor. The world of television is always an interesting one.