Wanna Share Ear Buds?

An interesting concept that the movie screen is in your pocket instead of in a theater. Although, I personally would rather experience a new movie inside a theater, it is quite an inventive idea to release your movie to Apple and create that "date night" experience, all from the pictures and sounds on your phone....or computer. I can see why some directors or in this case Edward Burns would want to try to navigate straight into the digital world instead of facing others as competition and not to mention saving money from the movie making industry...but how big could sales really be if you take this route? I think it is a creative venture that definitely has its pros and cons, but personally I'll be in line with my soda and popcorn following those little white lights down the aisle to my seat. http://www.latimes.com/technology/la-et-burns20nov20,0,1112942.story